Marketing your brand to ‘technology’

In Mobile World Congress 2018, Maurice Levy, chairman of Publicis Groupe, made an interesting comment about the future of brands in the world of home technology — “If we go to the extreme — and we’re not there yet — the marketing and communication of tomorrow is computer to computer, where brands will not be marketing... Continue Reading →

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Provenance is not only a “Made in….” label

Ex-Hugo Boss art director and fashion designer Bruno Pieters’ company Honest By has been billed as one of the world’s most transparent companies. Pieters not only provides complete clarity on the whole supply chain of his company but also makes consumers aware of the source of each and every thread that has gone into the company’s clothes.... Continue Reading →

Build a brand, build on irrationality

We can blame the evolution of technology for a lot of societal evils, but nothing can take away its positive impact on our own development. On a similar vein, we blame technology for rising consumerism, increase in complexity of life, decline in productivity and a constant state of restlessness. But all this blame game does... Continue Reading →

A strategy for “voice”

According to ComScore (a respected name), close to 50% of search actions will be done through voice by 2020. I am still in the other 50%, having not done a single voice-enabled search till now. But I might "convert" soon. It is a known fact that Amazon's Echo has taken a march over Google Home... Continue Reading →

The art of rebuilding

Rebuilding anything is difficult. Rebuilding things that do not have a tangible presence is even more difficult. An architect can recreate a building like for like to the last brick by referring to the plan, design and a set of detailed pictures. A skilled painter can recreate a whole painting to the last brushstroke. A... Continue Reading →

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