My latest LinkedIn Pulse post..being original doesn't mean you need to have game changing innovation. It requires you to have the courage to do something new.


The Anti-Cluetrain Manifesto — Brands version (Chapter 1)

Imagine two contrasting scenarios — a child shouting out in joy and glee on hearing the bells of the friendly neighbourhood ice cream truck on a hot summer afternoon and the same child shouting out in frustration when he or she fails to cross a level in their favourite game on a Nintendo Game Boy console. The... Continue Reading →

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