Independent consultant with deep domain expertise in brand positioning / repositioning, brand equity mapping, portfolio optimisation, brand architecture, consumer insights, category & market analysis and brand health / KPIs.
More than 14 years of experience in managing and delivering on strategic client responsibilities in the consumer insights and brand strategy space. Experience working in both Asia and Europe with significant exposure and involvement in global client engagements.
Deep understanding of the intricacies / challenges / complexities of managing global multi-functional teams, strong cross cultural understanding, in-depth experience in implementation of both global and local strategy programmes and achieving balance between local vs. global strategic needs.
Strong believer in actionability of strategies. Believes in active dissemination of processes / outcomes / insights / recommendations across organisational structures. Has strong preference for sharp strategic outcomes over long-winded presentations. Understands the importance of change but also its potential disruptive impact.